ART DIRECTION | EVENT BRANDING
Create a brand system for the senior exhibition of 17 graduating graphic design students.
Respond is the bundled up name and action associated with my USFSP 2018 graphic design cohort's final big project. Over a period of 6 months we tackled some hard questions about a subject of our choosing and were tasked to respond to it with 5 unique assets. The resulting visual system I created is highly flexible and allows the work of the contributing artists to "do the talkin.'"
At the beginning of the semester, after "respond" was collectively chosen as the show title, everyone selected a unique 're' word and color which they could use to tie their thesis into the greater presentation