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ART DIRECTION | BRANDING | ILLUSTRATION

OPPORTUNITY

Create a Victorian-inspired wordmark for a tea shop in downtown St. Petersburg, Florida.

OUTCOME

PharmaTea is an apothecary-themed tea shop that I've had the pleasure of creating custom typography for. I always get very excited to do more intricate logos like this because they inherently give the shop or space a bespoke aura. The objective isn't to take advantage of a trend or corner a market, it's to take care of customers in an earnest and unique way. The shop is expected to be a staple on St. Petersburg's thrumming Central Avenue, and I'm greatly anticipating it's opening!