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When Austen came to me asking for help creating the new identity for his underground house music collective in September 2016, he barely had any clue what he wanted. However, the wave of emotions his audiences rode every night Open House Conspiracy was throwing parties was anything but ephemeral. With a very clear grasp of the spiritual qualities of OHC, but none of its visual properties nailed down, we began exploring concepts...

Initially things got off to a rough start. It felt like containing OPEN House Conspiracy, a naturally subversive brand, into a single icon could only detract from its persona. Ironically, the symbol we kept coming back to was the image of Don Juan, a regular OHC attendee and trumpet performer. His tireless passion for music coupled with the timeless candor of his trumpet made him the ideal new faceless representative of Open House Conspiracy.

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