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ART DIRECTION | MOTION GRAPHICS | ANIMATION

OPPORTUNITY

Create a music video for a song of my choosing using only typography and simple moving shapes.

OUTCOME

Tasked with creating a music video for a song with after effects, I quickly realized the difficulty of conveying atmosphere with type when the song fails to produce any lyrics for the first 45 seconds. The complexity of the graphics increases as the video progresses, and the climax introduces an interesting new design element.